To develop a campaign that promotes the new state-of-the-art healthcare centre in Dubai and highlights how Al Zahra Hospital will bring the best of healthcare closer to you.
The Creative Solution
The line ‘Closer to you’ and visuals that encapsulate the essence of the hands-on approach to healthcare and the proximity to the best treatments offered by the new Al Zahra Hospital in Dubai, was used to create a campaign that was both emotionally strong and rationally appealing.
The campaign helped instill the ‘Closer to you’ idea in the minds of the consumers. This, coupled with world-class treatment facilities, helped build a reliable name for the new Al Zahra Hospital.