Is Your Family Safe?

Industry: Retail / Consumer Goods & Appliances

The Brief

To highlight and increase awareness on the home cleaning appliances offered by KARCHER.

The Creative Solution

The creative team used a ‘family comes first’ route to create an ad that highlights the importance of cleanliness and the benefit of hygienic living spaces. The visual portrays an innocent baby in an unhygienic surrounding that emotionally appeals to families to focus on keeping surroundings clean.

The Outcome

The ad created a buzz in the market with its provocative headline ‘Is you family safe?’, providing increased visibility to the brand and helping KARCHER become a household name for home cleaning appliances.