Making Waves

Client: HAIRWAVES by Charbel
Industry: Fashion / Beauty

The Brief

To present the brand HAIRWAVES with a high profile image using a campaign that highlights the latest and trendy hair styling options available at the salon.

The Creative Solution

The creative team chose an international model to portray around 4 – 5 fashionably unique hair styling options by celebrity stylist Mr. Charbel Doumit. The entire campaign was presented in tones of black and white to provide the salon with a premium feel and highlight its exceptional hair styling experience.

The Outcome

The campaign, also adapted digitally, was successful in associating the brand HAIRWAVES with the celebrity stylist Charbel, which in turn increased the footfalls to the salon and provided it with a truly international feel.