HAIRWAVES by CharbelIndustry
Fashion / Beauty
The creative team chose an international model to portray around 4 – 5 fashionably unique hair styling options by celebrity stylist Mr. Charbel Doumit. The entire campaign was presented in tones of black and white to provide the salon with a premium feel and highlight its exceptional hair styling experience.
The campaign, also adapted digitally, was successful in associating the brand HAIRWAVES with the celebrity stylist Charbel, which in turn increased the footfalls to the salon and provided it with a truly international feel.