New Hues

Client: HUES Boutique Hotel
Industry: Hospitality

The Brief

To develop a comprehensive campaign to launch the boutique hotel and highlight the new brand identit

The Creative Solution

Based on the understanding of the characteristic intimate and homely ambiance of the boutique hotel, the creative team developed a youthful, lively and modern themed campaign based on stylistic elements from the hotel’s design, ambiance
and colours.

The Outcome

The campaign successfully launched the HUES Boutique Hotel, which resulted in an increase in footfall and awareness on the colourful experience offered.