AATCO, an Oman based company known for its institutionalised selling, wanted to build strong brand equity around its brand Delicio. So the brief was to create a print campaign that would help make Delicio popular in every household and restaurant in the UAE.
The Creative Solution
Mouth-watering shots of delicious food items dipped in Delicio sauces and condiments were used along with the line ‘Oh-so-Delicio!’ to create an appetizing and colourful print campaign that highlights the quality and variety offered by Delicio.
This creative campaign, along with an impactful media plan helped put the brand in the limelight, thus increasing the sales and brand awareness in the region.