Al Zahra HospitalIndustry
To develop a campaign that promotes and bolsters different departments of Al Zahra Hospital and boosts its brand image.
The QR code with combined visual execution gives instant access to specified department of Al Zahra Hospital and brand proposition ‘healing touch’ endorses the brand image of compassionate care givers. The campaign emphasizes Al Zahra as user of most modernized technologies in its departments, exclusive to the region.
The campaign helped easier access to different departments and increased patient footfalls, and gave leverage to Al Zahra Hospital as compassionate care givers with cutting-edge treatment facilities.