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Taking On International Powerboat Racing

Client: UIM F2 World Championship
Industry: Sports & Recreation / Entertainment

The Brief

To develop a print campaign that would incorporate the exhilaration and excitement of the Olympic sport - Powerboating.

The Creative Solution

Combining the main aspects of the sport: passion and water, the creative team developed a print campaign that would position the championship as a world-class sporting event. The campaign was adapted to poster and emailer formats to invite water sport lovers to participate or witness the championship

The Outcome

The campaign was adapted in different languages to target a worldwide audience. As a result, the first ever International Powerboat Championship in the UAE witnessed a huge turnover from different parts of the world, enjoyed the support of more sponsors and gained more telecasting and television time.