Client: UIM F2 World Championship Industry: Sports & Recreation / Entertainment
To develop a print campaign that would incorporate the exhilaration and excitement of the Olympic sport - Powerboating.
The Creative Solution
Combining the main aspects of the sport: passion and water, the creative team developed a print campaign that would position the championship as a world-class sporting event. The campaign was adapted to poster and emailer formats to invite water sport lovers to participate or witness the championship
The campaign was adapted in different languages to target a worldwide audience. As a result, the first ever International Powerboat Championship in the UAE witnessed a huge turnover from different parts of the world, enjoyed the support of more sponsors and gained more telecasting and television time.