Most of the schools under GEMS Education were popular in the Middle East, but very few people knew much about the umbrella brand. So the need of the hour was to create a corporate campaign that focused on GEMS Education.
The Creative Solution
Using elements from a regular school setting, the GEMS Education corporate campaign was created to highlight the scope of the education provided from Kindergarten to Grade 12. The campaign also explains how all schools under GEMS Education inspire excellence and help students achieve success.
The campaign resulted in more awareness on GEMS Education and how all the schools in the group strive to inspire imagination, explore possibilities and unveil talent in students, thus helping them attain a better future.