The Future of learning

Client: GEMS Education
Industry: Education

The Brief

GEMS American Academy is a top level American curriculum based on the United States Common Core State Standards. GEMS Education was opening their first academy in Qatar and was looking at 200 enrolments for the first year prior to the launch.

The Creative Solution

An integrated communication approach was designed in two parts; first to create awareness of GEMS Education focusing on the key offerings and USPs in Qatar with the help of teaser campaign followed by a launch campaign which highlighted how GEMS Education is a stateof- the-art center of inspirational learning.

The Outcome

This integrated campaign, along with mass visibility across Qatar helped fortify the brand launch in the country reaching their desired enrolment goal and securing substantial admissions for the following year thus increasing enrolments and brand awareness in the region.